Establishes the environment of a scene; it can be anytime during the scene
Characteristics:
- Provides a considerable amount of information: context, time, place, characters, etc…
- The revelation of the latest information does not fully allow the viewer to actively seeks any information
Related effects: Establishing sound
Related induced effect: Temporal and spatial order
Related inductor effect: Set design and props; Context variables
(bordwell, 2009)